Long known for antivirus, McAfee needed repositioning around AI scam detection. VSA gave the cybersecurity brand a new visual expression and an ad campaign that mimic the scams themselves: they feel real enough—until they obviously aren’t.
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Cricket Wireless set out to be the easy choice in a crowded category. VSA developed a new brand platform to “Stress less, smile more” from audience research that aligned internal teams and agency partners.
As Bloomberg grew, its bold New York personality wasn't translating across its entire portfolio, markets, and channels. VSA built The Dynamic Space, a global brand expression system that put utility first and let the data tell the stories.
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Spectrum Enterprise is deeply invested in raising the bar within the industry and needed advertising to match. VSA answered with an enhanced brand system and humorous B2B videos about legacy providers falling short.
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Service Experts needed one national home services brand across its independent and franchise businesses. VSA created “Leave It to the Experts,” an integrated campaign platform backed by a custom brand tracker.
Dimension Energy brings solar power to renters and others long left out of its benefits. VSA delivered a clean brand built on proof over promise along with a bold, industrial identity.
How do you modernize an American icon without compromising its heritage, meaning and equity? As Mack Trucks‘ creative agency of record, VSA rebuilt the brand around the bond between driver and truck with a new tagline, “Born ready.”
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Harley-Davidson needed to win younger, more diverse riders without alienating its loyal core. VSA found what united them—freedom through personalization—and launched the motorcycle brand’s first global tagline: “United by Independents.”
FuelCell Energy's identity lagged behind its clean energy mission. VSA redesigned it with purpose in every detail: a logo that forms a "zero" for a zero-carbon future, and colors informed by low-toxicity inks.
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AT&T saw its next chapter of growth in U.S. Hispanic consumers, the category's key growth segment. Using proprietary research, VSA repositioned it as a customer-driven brand and shaped a five-year plan to win them.
VSA leveraged our P2P® to define the most critical needs of AT&T’s workforce and identify the most compelling employer promises AT&T could own as part of its enhanced employee value proposition.
Ciena has long powered the world’s networks, but its AI-era expertise needed more visibility. VSA helped define its brand character, expanded its design system, and launched its first global brand campaign.
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Marvin needed one agency partner capable of full-scope work, from strategy and positioning to identity, campaign, and digital experience. VSA successfully repositioned the brand for its next era of growth under a new guard of leadership.
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After a string of acquisitions, AMRI aimed to be a top-five contract drug manufacturer. Using our proprietary Promise to Performance® customer insights tool, VSA renamed it Curia, repositioned it as a global life sciences brand and designed a new identity system.
Intuitive Surgical has pioneered robot-assisted surgery. As competitors closed in, it needed its story to lead as clearly as its technology. VSA built the "Point of Possibility" brand platform, giving every part of the company one clear way to show what Intuitive makes possible for surgeons and patients.
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Kleenex had lost its place in a market dominated by functional messaging. It was widely known, but offered consumers no compelling reason to buy. Our solution: “Someone Needs One,” a campaign that reframed Kleenex as a small but powerful gesture of care.
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For House of Hoops by Foot Locker, VSA designed in-store merchandising and window displays that brought together Nike's three premium basketball shoe brands: Jordan, Lebron, and Kobe.
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Nike acquired Converse with the goal to reinvigorate the legendary shoe brand. VSA returned the brand to its roots with one brand truth—Converse is for the Optimistic Rebel—and re-established it as a lifestyle brand for self-expression.
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IBM Innovation Studio needed to define its place within IBM. VSA built a flexible brand expression system that captures the studio’s hands-on, collaborative energy, plus templates its team can run with independently.
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The Breakers has been a Palm Beach landmark for more than a century and needed to attract a new generation of guests. VSA mined the resort's lore and delivered a refreshed brand purpose.
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AI messaging had flooded the financial industry. VSA helped FactSet stand apart and shatter category norms with “Fluent in Finance,” a humor-led campaign arguing that AI is only as good as the human expertise behind it.
Chime, the consumer fintech, wanted campaigns that actually move the needle. VSA built integrated creative—strategy, research, identity, messaging, and employee experience—that connects its mission to the people it serves.
Google Cloud had to unify a sprawling product portfolio into one brand and build equity to win B2B market share. VSA built Cloudstyle, a design system anchored by the Super Cloud mark.
America’s oldest bank has never stopped evolving. VSA reimagined BNY’s identity to reflect the modern institution it has become—honoring its heritage while representing where the business is today on a global scale.
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Play is serious business for kids’ development. VSA built Nike’s Made to Play campaign, rallying pro athletes and influencers worldwide to encourage girls and underserved youth to keep moving.
Affirm, the “buy now, pay later” platform, puts people in control of their money—so VSA built out its marketing ecosystem to prove it. We evolved Affirm’s visual and verbal identity and developed brand, product, partner, and B2B campaigns that accelerated its growth.
NinjaTrader had outgrown its scrappy startup image. VSA gave the futures trading platform a sharper, more confident brand—grounded in audience research, with a new visual and verbal identity built to last.
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Wealth is passing to a new generation. VSA helped Northern Trust, the wealth and asset management firm, connect with it—through brand strategy, a refreshed identity, campaigns, and employee experience.
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Sappi makes everyday materials from renewable woodfiber—a story worth telling well. As its longtime agency of record, VSA united the global manufacturer’s brand across markets, from identity to employee experience.
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Scaling a craft beer without losing its soul is hard. VSA relaunched Goose Island with an identity true to its Chicago roots—and ready for the national stage.
When IBM Watson Health became Merative, it needed an identity of its own. VSA launched the healthcare data and analytics company as a stand-alone global brand—strategy, identity, brand system, and website.
Launching the Pixel, Google knew standard retail training wouldn't break through a crowded store. So VSA built the Ph.G program to turn partners into brand ambassadors.
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YWCA Metropolitan Chicago had a mission bigger than its brand. VSA built a bold new identity and campaign that struck a national nerve, sped up fundraising, and drew major philanthropic support.
CME Group, the world’s leading derivatives marketplace, wanted to be seen as more than a trading exchange. VSA built the strategy, identity, and digital experiences that made it a fintech powerhouse.
Black Telehealth set out to reach the patients it's built to serve. VSA built the brand—strategy, identity, and guidelines—to telegraph first-rate care from the first impression.
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Cole Haan wanted buying to feel as easy as wearing its shoes. VSA redesigned the digital path to purchase—grounded in audience research—for the footwear and accessories brand.
Lux Capital backs the deep-tech and hard-science startups building the future. VSA launched a brand-led website as forward-looking as the venture firm’s portfolio.
