VSA is a hybrid brand strategy and design agency.

We partner with business, strategic and creative leaders, combining our strategic consulting with design-driven experiences to solve business problems and create breakthrough brands. As a hybrid agency, we blend consumer insights and data with human-centered design to activate meaningful, motivating and measurable experiences in an increasingly noisy world.


Brand and Experience Strategy

VSA collaborates with clients to envision and realize the future of their business, define new opportunities and act on their potential. Our goal is to transform the effectiveness of brand, communications and marketing investments by finding and activating human moments that create the greatest impact. To do this, we apply proven data-analysis tools to generate customer insights and definition, and rapidly capture business opportunity. From this foundation, we strategize brands as a system of expertly designed interactions that create logic, meaning and value across the user experience.

  • Brand strategy
  • Quantitative and qualitative research
  • Visioning and purpose definition
  • Brand narrative
  • Brand architecture
  • Experience mapping
  • CX strategy
  • Digital strategy
  • Internal engagement and culture change
  • Launch and implementation planning

Design and Digital Activation

As a hybrid agency, VSA executes marketing and communications that build brands while building businesses. Whether B2B, B2C or anywhere in between, we design and build user-centered experiences and digital interactions that inspire audiences to interact, engage, share and purchase. Our creativity is strategic—informed by the core truth of a brand and designed to engage audiences on a human level, ensuring that we’re inspiring believers as we’re converting buyers.

  • Identity and design systems
  • Naming and verbal identity
  • Interaction and digital experiences
  • Retail and environmental design
  • Web and mobile apps
  • Brand centers
  • Digital commerce
  • Content, social and integrated campaigns
  • Media
  • Organization change programs
  • Sales enablement
  • Corporate, investor and strategic communications
Dana Arnett in his office

Photograph by Julia Gillard for AIGA