We help brands to do two things:
Define who they are.
Design how they are experienced.

VSA partners with business, strategic and creative leaders who seek a higher level of effectiveness for their brands, marketing and communications. We craft brands using systems thinking, improving the individual parts to create a stronger whole. From strategy to story. From creative to analytics. From design to experience. All in one agency, all in alignment.

VSA Partners' Chicago office suite



Brand Strategy / Analytics / Strategic Narrative / CX Strategy / Internal Engagement

VSA collaborates with clients to envision and realize the future of their business, define new opportunities and act on their potential. Our goal is to transform the effectiveness of brand, communications and marketing investments by finding and activating human moments that create the greatest impact. To do this, we apply proven data-analysis tools to generate customer insights and definition, and rapidly capture business opportunity.


Identity / Design Systems / Interaction / User Experience / Environments

VSA believes good design is much more than aesthetics. Good design solves business problems, answers human needs and changes behavior. We build brands as a system of expertly designed interactions that create logic, meaning and value across the user experience.


Integrated Campaigns / Content / Media / Social / Retail

VSA creates marketing with a commitment to build brands while building businesses. Whether B2B, B2C or anywhere in between, our campaigns speak from the core truth of a brand and engage audiences on a human level, ensuring that we’re creating believers as we’re converting buyers.


Digital Strategy / Responsive Websites / Web & Mobile Apps / Digital Design Systems / E-commerce

VSA designs and builds user-centered digital experiences that inspire audiences to interact, engage, share, and purchase.

Dana Arnett in his office

Photograph by Julia Gillard for AIGA