All institutional investors want access to great information, and lots of it. But facts without context are useless. To illustrate that point—and underscore FactSet’s curated data and personalizable platform—we launched “Not Just the Facts,” a comedic campaign that has dramatically raised brand awareness, driven MQLs, and substantially increased awareness and consideration.
Elevator (0:30)
Donuts (0:30)
Lefties (0:30)
Dinosaurs (0:30)
With a strong core concept and efficient production partners, we were able to create over a dozen unique 15s—not cutdowns!—in addition to our :30 spots. As a result, the campaign was able to flex across a number of platforms and video lengths.
Thumbs (0:15)
Spiders (0:15)
Kneecaps (0:15)
This campaign won a 2025 ANA REGGIE Award, and was shortlisted for the 2024 The Drum B2B Awards and the 2025 The Drum Marketing Americas Awards.
