With a visual rebrand and the “Achieve Greater” integrated campaign platform, we helped Northern Trust, a recognized leader in wealth management, connect with a new generation of clients. Our research revealed an opportunity for the brand to speak not just to clients who want to grow their account balances, but to those looking to actively do more with their wealth.
We established the brand promise of “Achieve Greater,” and used it as a north star to develop forward-looking communications for clients and employees.
With a new value proposition, messaging and campaign work, VSA enabled Northern Trust to tell more meaningful stories, demonstrate deeper expertise and showcase a more forward-thinking, globally focused attitude.
Our work included a new corporate logo and visual expression system, product campaigns, collateral, and website experiences.
