Chime, America’s fastest-growing and #1 most-loved mobile banking app, has been disrupting its industry since its inception. We’ve helped them create bold, data-driven 360 campaigns that complement consumer marketing, engage a wide range of corporate stakeholders, and drive significant increases in familiarity and favorability among core audiences.
To launch MyPay—a feature that gives Chime users early access to their paycheck—we took a bold approach, running a two-page spread in the New York Times and addressing it to every American. The creative was meant to not only introduce Chime’s new product, but also introduce Chime, and spark a dialogue about barriers to financial progress in America.
In a crowded fintech marketplace where predatory lending practices are common, Chime needed to show corporate stakeholders it was committed to being a force for good in the industry. To help them understand the urgency of Chime’s mission, we launched a targeted digital campaign that directly called out the systemic flaws of the American banking system. It achieved 42 million impressions.
To raise awareness for the Chime Scholars Foundation and drive applications to its programs, we launched an integrated campaign that highlighted its unique support of trade schools and nontraditional education routes. Complementing the paid advertising, we ran a targeted Linkedin campaign to highlight the benefits of trade jobs, and how they offer a quick path to financial stability.
Research indicated that audiences respond best to hearing from Chime members, so we built a 360 campaign designed to elevate their voices. We created high-impact, hyperlocal out-of-home and digital ads that showed how local members were reaching their goals with Chime. We also created Chime’s first interactive impact map, which lets users see, at a glance, how Chime is supporting its members throughout the United States. View it here.
As Chime entered a new phase of growth, they felt it was time to reassess and refine their values. We worked directly with leadership to distill Chime’s values, codify them in written text, and bring them to life with an immersive environmental takeover in each office.
