Marvin

Bigger purpose, brighter brand.

Challenge

Modernize a longstanding, family-led brand.

Marvin is a premium window and door manufacturer that plays in an increasingly competitive and commoditized category. The family-managed company has a storied history and is deeply loved by architects, builders and homeowners. But that deep history had led to outdated perceptions of the company at a time when leadership was articulating a bold new purpose: to shift from a manufacturing-led organization to a design-driven company that helps people live better at home.

Solution

Make new strategy new storytelling—everywhere.

As agency of record, we developed a comprehensive assessment and reinvention of the Marvin brand that enabled the company’s full range of stakeholders—employees, manufacturing locations, channel partners and end-customers—to see the Marvin brand in a modern, human-centric new light. Today, the brand is an active component in the transformation of Marvin as a business, driving employee engagement internally while defining advertising and product marketing, employee environments, website and digital marketing, and tradeshow experiences.

Our work included

  • Brand strategy
  • Strategic narrative
  • Brand identity
  • Design system
  • Marketing campaigns
  • Digital marketing
  • Marketing collateral
  • Employee engagement
  • Channel communications
  • Website
  • Content Strategy
  • Events and trade shows

Results

VSA has rejuvenated and activated Marvin’s brand, capturing both the enduring spirit of the company and its optimistic, people-centric vision of the future.