Born out of insurance giant Allstate, Arity is an insights technology company that uses data and predictive analytics to produce smarter business and driving decisions. As a newcomer to a highly-competitive market, the brand needed everything from an identity system and brand strategy to a website, content strategy and marketing collateral in order to assert itself as a preeminent innovator in this industry—or else risk falling flat amongst competitors.

Since the startup’s inception, VSA has acted as a true extension of Arity, leading brand strategy, creative, media and digital efforts to communicate the brand across touchpoints.

Most recently, Arity’s debut at the Consumer Electronics Show (CES) led to a 564% increase in website sessions and SEO efforts pushed a 56% rise in organic traffic MoM to the website.