In this series, we examine how banks can anchor themselves to their value proposition—or ruthlessly carve out new ones to meet demand—to remain relevant in this ever-evolving financial sector. Brand is the most powerful tool financial institutions have to demonstrate their willingness to embrace the technologies reshaping the sector and to communicate their marketplace value.
With this positioning in mind, we’ve identified major trends in the financial industry that paint a picture of its future, and then used these insights to select three lenses for exploration and innovation of brand: ease, personalization, and care. Each lens explores how emerging technologies can be implemented and built upon to create an exciting, relevant brand identity.
Sarah leads growth efforts across VSA, including business development, marketing, public relations, brand leadership, content creation, and strategic partnerships. A seasoned marketing executive with 20 years of experience in branding, digital innovation, design, communications, and media, Sarah fosters growth at VSA by combining the rigor of a strategic consulting practice with the entrepreneurial and creative spirit of design. Her career has been fueled by a deep passion for taking emerging technologies and coupling them with world-class creativity to contextualize them in the real world. She continually looks for the leapfrog moments of change and leads with empathy while taking clients on a journey into the unknown. Sarah has lived and worked across several continents, including Australia, South Africa, and the UK, and her career has included work with Interbrand, R/GA, and Essence.