Elizabeth Hancock Published in Adweek

Since 2013, Elizabeth has been an integral member of the VSA Partners brand strategy team working on a range of B2C and B2B clients. Her brand of leadership is marked by an emphasis on teamwork, creativity, and honesty. Elizabeth has led brand strategy and designed through-the-line experiences for numerous iconic and innovative brands including Sappi Limited, Marvin, YWCA, Kimberly-Clark Kleenex, AB InBev, Cargill, and more. She is most recognized for her background in qualitative and quantitative research, work session moderation, and aptitude for creating solutions for complex, layered audience groups. Prior to life at VSA, Elizabeth was studying the economics of happiness while attaining a BS in both Economics and Sociology from Illinois Wesleyan University.