February 17, 2022

Elizabeth Hancock Published in Adweek

Brands Must Rise to the Challenge of Our Latest Industrial Revolution

Strategist Elizabeth Hancock was recently published in AdWeek for her article "Brands Must Rise to the Challenge of Our Latest Industrial Revolution: All Aboard Industry 4.0." This piece explores the latest Industrial Revolution, known as Industry 4.0, and how brands can use purpose-driven branding to drive long-term value and corporate responsibility.

Check out the piece on AdWeek here, or the pdf version below.

All Aboard Industry 4.0: Navigating New Branding Demands

Elizabeth Hancock

Strategy Director

Since 2013, Elizabeth has been an integral member of the VSA Partners brand strategy team working on a range of B2C and B2B clients. Her brand of leadership is marked by an emphasis on teamwork, creativity, and honesty. Elizabeth has led brand strategy and designed through-the-line experiences for numerous iconic and innovative brands including Sappi Limited, Marvin, YWCA, Kimberly-Clark Kleenex, AB-InBev, Cargill, and more. She is most recognized for her background in qualitative and quantitative research, work session moderation, and aptitude for creating solutions for complex, layered audience groups. Prior to life at VSA, Elizabeth was studying the economics of happiness while attaining a BS in both Economics and Sociology from Illinois Wesleyan University.