The Vitamori brand was conceived to become the leading online destination for browsing and acquiring exquisitely crafted, uniquely designed fashion pieces from Japanese and Italian artisans. The Vitamori style exudes exclusivity and careful curation, leading to a digital experience that is equally meticulous in its execution—yet still inviting and engaging. The brand and e-commerce program for Vitamori extended from strategy and naming through identity, stationery and packaging, culminating in an e-commerce website experience—a personalized, invitation-only access point for customers, featuring advisory services and designer insights.

Brand Identity

To showcase the variety of different designers, the retail brand’s system is a contemporary expression of exclusivity and artistry. The brand name and identity reflect the dark, dramatic style of clothing for sale.

E-Commerce website

To create an exclusive, one-to-one consumer experience for Vitamori’s e-commerce customers, the site is executed as a virtual gallery of fashion artistry with designer-specific content, product insights, and one-to-one service features. Visit