First Data, the world’s largest network for credit and debit card transactions, has relied on VSA to lead its brand and online transformation from a data processing company into a technology leader at the cutting edge of commerce. During our 13+ year relationship, VSA has transformed this B2B brand and digital presence into a sophisticated, technology leader that delivers innovation in commerce. Our ongoing work evolves marketing and communications to position First Data as company that simplifies the connections in a world of digital currency and countless purchasing options.
First Data identified the need to better target potential customers using mobile devices by updating the company web site and primary marketing vehicle, firstdata.com, with a mobile experience. VSA designed a responsive site that could work across desktop and mobile platforms, while establishing patterns that could be leveraged for future First Data digital properties.
VSA helped launch the latest tool for accepting payments and managing small businesses–Clover Station. VSA defined the product positioning, messaging and look, tone and feel for a suite of sales collateral and marketing materials.
First Data came to VSA to introduce a new set of solutions for small merchant businesses that enable business owners to interact with customers in remarkable and connected ways. VSA worked directly with First Data product development and marketing teams to position the new offering. Through a blend of traditional and non-traditional sales enablement and marketing tools, VSA brought a cohesion to the product strategy and compelling campaign.
The First Data small merchant business microsite was designed and developed by VSA to connect small merchant businesses directly with First Data. This responsive site functions across devices and builds awareness of First Data’s unique solutions for running small merchant businesses. Visit First Data Small Business Solutions.
First Data asked VSA to help develop tools to educate the internal business consultants on the new small merchant business offering and capabilities. Ever aware of the shift to a digital, mobile world, VSA built an interactive tool that aggregated key content from the overarching campaign into a form that could be integrated into the First Data sales intranet and accessible via a tablet device.