Chime, the consumer fintech, wanted campaigns that actually move the needle. VSA built integrated creative—strategy, research, identity, messaging, and employee experience—that connects its mission to the people it serves.
Because every cloud provider promises scale, security and uptime, buyers go with the brand they already trust. Google Cloud came to VSA to build that trust at scale. We designed the Super Cloud logo and created Cloudstyle, the design system that anchors the portfolio and translates across multiple markets.
Play is serious business for kids’ development. VSA built Nike’s Made to Play campaign, rallying pro athletes and influencers worldwide to encourage girls and underserved youth to keep moving.
America’s oldest bank has never stopped evolving. VSA reimagined BNY’s identity to reflect the modern institution it has become—honoring its heritage while representing where the business is today on a global scale.
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Scaling a craft beer without losing its soul is hard. VSA relaunched Goose Island with an identity true to its Chicago roots—and ready for the national stage.
Launching the Pixel, Google knew standard retail training wouldn’t break through a crowded store. So VSA built the Ph.G program to turn partners into brand ambassadors.
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Affirm, the “buy now, pay later” platform, puts people in control of their money—so VSA built out its marketing ecosystem to prove it. We evolved Affirm’s visual and verbal identity and developed brand, product, partner, and B2B campaigns that accelerated its growth.
Wealth is passing to a new generation. VSA helped Northern Trust, the wealth and asset management firm, connect with it—through brand strategy, a refreshed identity, campaigns, and employee experience.
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NinjaTrader had outgrown its scrappy startup image. VSA gave the futures trading platform a sharper, more confident brand—grounded in audience research, with a new visual and verbal identity built to last.
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Sappi makes everyday materials from renewable woodfiber—a story worth telling well. As its longtime agency of record, VSA united the global manufacturer’s brand across markets, from identity to employee experience.
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YWCA Metropolitan Chicago had a mission bigger than its brand. VSA built a bold new identity and campaign that struck a national nerve, sped up fundraising, and drew major philanthropic support.
When IBM Watson Health became Merative, it needed an identity of its own. VSA launched the healthcare data and analytics company as a stand-alone global brand—strategy, identity, brand system, and website.
Cole Haan wanted buying to feel as easy as wearing its shoes. VSA redesigned the digital path to purchase—grounded in audience research—for the footwear and accessories brand.
CME Group, the world’s leading derivatives marketplace, wanted to be seen as more than a trading exchange. VSA built the strategy, identity, and digital experiences that made it a fintech powerhouse.
Black Telehealth set out to reach the patients it’s built to serve. VSA built the brand—strategy, identity, and guidelines—to telegraph first-rate care from the first impression.
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Honey rarely gets a second thought. VSA recast Manuka Health as a wellness “co-pilot” built on “re-naturing”—reconnecting with nature to feel more alive—breaking the category’s sleepy tone.
Lux Capital backs the deep-tech and hard-science startups building the future. VSA launched a brand-led website as forward-looking as the venture firm’s portfolio.
