Motorola Solutions took to the New York Stock Exchange floor on November 15 to unveil its new brand narrative, “Solving for Safer.” The brand narrative was crafted with agency VSA to better communicate Motorola Solutions’ transformation and investment in public safety.
The sentiment behind the new brand narrative conveys Motorola Solutions’ continual commitment to improving public safety. VSA Associate Partner and Head of Content Bill Maday explains, “‘Solving’ speaks to Motorola Solutions’ constant drive to innovate, while ‘safer’ embodies its promise that just as threats to public safety are ever-evolving, so are its technologies.”
“We think more people should know about the amazing and important work Motorola Solutions does,” says VSA Associate Partner and Head of Strategy Michael Girts. “This new brand narrative tells their story in a powerful, simple and inspiring way, and it helps them get the credit they deserve for building and connecting the technologies that make the world safer.”
Over the past nine years, Motorola Solutions has invested $12 billion in research, development and the acquisition of safety technologies with a single goal: to connect those in need with those who can help. These technologies enable private enterprises and public safety agencies to collaborate quickly when it matters most.
The new brand narrative is being rolled out through a massive public launch, including a ringing of the opening bell at the New York Stock Exchange and a full-page ad in the Wall Street Journal. The brand narrative will also be rolled out internally.
“We’re excited to see this brand narrative continue to inspire our workforce and our investors,” says VSA CEO Anne-Marie Rosser. “It’s a bright future for Motorola Solutions, and now they have the words to describe it.”