The Breakers Brand Expression

A legendary resort with a reputation for luxury, The Breakers wanted to better connect with their highest value guests. As part of this work, VSA crafted a refreshed expression for the resort by building upon the new logo. New elements include a color palette drawn from the surrounding landscape, classic-yet-modern typography, aspirational photography and a custom illustration of the main resort building that represents The Breakers’ timelessness. From big touchpoints like the website to small finishes like cocktail glasses, the expression system infuses the resort’s high-touch glamour into its every detail.

The Breakers
Travel & Hospitality