William Rosen

Chief Executive Officer

As chief executive officer, William leads VSA Partners’ vision, strategy, integrated capabilities and delivery of best-in-class branding, marketing, digital and design solutions for some of the world’s most recognized brands. William was previously partner and marketing practice lead at VSA, during which he drove significant growth and led the firm’s expansion into integrated marketing solutions and data analytics to complement its branding and design capabilities. Prior to joining VSA, William was president and chief creative officer of North America for Arc Worldwide, the global marketing company and part of Leo Burnett Worldwide and the Publicis Groupe. Widely recognized as a leader in marketing and brand development, William has been honored more than 300 times with major creative awards around the world, including Lions at the Cannes Lions International Festival of Creativity, Effie Awards, and the Oracle World Retail Award; and he served as president of the jury at the Cannes Lions International Festival of Creativity. William has published extensively on branding, marketing, data analytics and technology in the Harvard Business Review, Wired and Advertising Age and is co-author of the book "The Activation Imperative", which launched as Amazon’s #1 New Release in Business Marketing.

Bill Rosen