Jeff uses his expertise in design-driven branding and integrated communications to serve influential companies worldwide. He is regarded as both an influential team leader by his clients as well as a guiding force on the VSA board, especially for his development of the agency’s future growth strategies. Since joining VSA in 1995, he has led major initiatives including brand strategy, brand identity, digital and interactive experiences, package design, film production and campaigns, and environmental and retail experiences. His long-standing presence in the company has played an integral role in transforming VSA from a regional design firm into an integrated creative agency, serving clients with international reputations for design excellence and data-driven brand experiences. His client relationships have produced global programs for numerous household-name brands, and he has continuously expanded both consumer and business-to-business engagements at VSA. Jeff’s work has been recognized by numerous publications and awards.