Schoolhouse Electric & Supply Co.

More than a store and e-tailer, Schoolhouse Electric’s site is a platform for engaging and inspiring consumers driven by design authenticity—as well as for micro-manufacturers to connect with large, enthusiastic and individualistic audiences.

From helping to curate product lines to developing brand identity, VSA helped Schoolhouse evolve its entire consumer experience through appropriately handcrafted interactions across multiple channels and environments. The integrated branding program, including the e-commerce site, has been honored by Communication Arts magazine. View the article. 

Brand identity

A reimagined look and voice honors Schoolhouse consumers’ appreciation for simplicity, craftsmanship and timeless quality.

Brand expression

A classic design sensibility from product applications to packaging to catalogs captures the love of traditional Americana shared by Schoolhouse customers.


VSA’s redesigned site for Schoolhouse added the ability to introduce new product lines to consumers, elevate product features and showcase authentic stories. Visit the Schoolhouse Electric site.