M·A·C Cosmetics

In the makeup world, M·A·C Cosmetics’ leadership in color and product innovation has earned the brand a fanatical following across a broad demographic of cosmetics users and makeup artists. The digital experiences created by VSA for M·A·C consciously appeal to these fanatics, helping to convert the brand’s power and consumer energy into deeper relationships and stronger online sales.

e-commerce website

The Webby-winning site links users to a depth of content and intelligent features that help users understand M·A·C products, find the best option for themselves and discover new techniques for makeup artistry. Visit the M·A·C Cosmetics site.

Collection websites

A series of M·A·C microsites brings to life the pop-culture inspiration for each collection—Disney villains, Hello Kitty, Barbie, Wonder Woman—into an engaging experience that supports perceptions of the convention-breaking M·A·C brand.


The fund donates millions of dollars from VIVA GLAM lipstick sales to grantees around the world, and its global website educates, inspires and gives people ways to get involved. The program’s Facebook page serves as a platform for engagement and education.