Connecting
Promise to PerformanceTM

Does your brand promise more than it delivers? Or do you under-promise and sacrifice growth? We’ve created a proprietary approach for understanding the relationship between your brand’s promise and performance.

Get our white paper for insights about:

  • Maximizing your brand’s growth through user experience
  • Delivering more precisely on what your brand promises
  • Designing tangibility into your brand performance

Get the white paper

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If you’d like to learn more about us, check out our recent work or get in touch.

Patrick Palmer

Partner, Strategy Practice Lead

As Partner and Strategy Practice Lead, Patrick Palmer spearheads multi-disciplinary strategy development for clients such as AB InBev, Kleenex, IBM, Harley-Davidson, McDonald’s, Google and more. Palmer’s 30-plus years of experience includes quantitative and qualitative research, data analysis, digital behavior, trend-spotting, media and retail insights for some of the world’s most iconic brands. His work has been recognized with the industry’s top awards including multiple Cannes Gold Lions, and Gold and Silver Effies.

Hugh Allspaugh

Associate Partner, Strategy

With 30 years of branding and integrated marketing experience, Hugh Allspaugh’s client list covers a range of global B2B and B2C brands including American Express, BP Fuels, Cargill, Citi Cards, CME Group, Sappi North America, and SC Johnson. His approach to strategy is guided by two core beliefs: Simplify complexity, but not overly so; and, without data, it’s just an opinion.

VSA is a design-driven branding and marketing firm that takes brands from Promise to Performance.

For too long, brands have had to choose between specialists in what a brand “is,” and those expert in what a brand “does.” We believe that optimal business success requires mastery of both: designing a brand’s promise and activating its performance in the marketplace.

With a complete range of integrated capabilities under one roof, we design better promises because we craft with deep a understanding of how the brand will need to activate; and we deliver better performance because we optimize interconnected solutions, built on better promises.

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