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Welcoming Ariadna Navarro as Partner, Executive Director of Strategy


We are excited to announce the arrival of Ariadna Navarro as Partner, Executive Director of Strategy. Ariadna is based in VSA’s New York office, leading the Strategy and Designing Change Practices and working with clients such as IBM and CME Group. She will report to Patrick Palmer, Partner, Strategy Lead.

Joining VSA  from Interbrand, Ariadna was formerly Chief Strategy Officer working with brands  such as Samsung, Colgate and Microsoft. Most notably, Ariadna spearheaded the global Nissan account, overseeing engagements across all Nissan offices internationally as well as strategic efforts across supporting agencies. During her two years with Interbrand, she and her team of 25 specialized in issues ranging from global business strategy and brand valuation to customer experience planning.

“Ariadna is a true leader whose work in strategy development has helped shape some of the world’s most iconic brands, and the entire team at VSA is eager to learn from and work alongside her,” shared Patrick Palmer. “Her expertise in branding combined with her innovative nature will help benefit VSA as a firm and make a positive impact with client work.”

Ariadna’s experience in developing innovative, strategic solutions spans across both marketing and consulting, and includes co-founding her own strategic consultancy, Paper Planes, which focused on innovation and brand strategy for clients such as AB InBev, Nespresso, and Pepsi. Prior to Paper Planes, Ariadna worked at The Leading Edge, a brand consultancy, as Partner & Global Head of Innovation.

“The design-driven work at VSA is something that I truly believe can breathe new life into businesses of all kinds—legacy or startups, B2B or B2C. I’m looking forward to honing my experiences in consulting and brand strategy to bring creative, innovative solutions to clients, both new and potential,” Ariadna stated. “VSA has an exciting future ahead, helping design the future of many organizations from the inside, out. It’s exciting to contribute to that.”