It’s Time for Country Time after a 14-Year Hiatus

Excerpt from MediaPost, April 7, by Larissa Faw

Children of the ’80s and ’90s are likely to remember Kraft’s Country Time Lemonade’s TV ads that featured a happy Grandpa who loved his lemonade mix and being around his family.

After 14 years, Country Time Lemonade is once again returning to TV to connect with these viewers who are now likely to be parents with the intention of persuading them to buy today’s version for their own families.

Developed by VSA Partners, the “Take Time To Make Country Time” campaign promotes the newly introduced liquid concentrate beverage mix Country Time Lemonade Starter through the concept that by stirring up some Country Time, folks are making more than just lemonade, they’re creating memories.

Read the full MediaPost article here.