Sol Sender speaks to Business Insider on 2016 campaign logos

Excerpt from Business Insider, April 17, by Leslie Larson

Sol Sender, the graphic designer who created then-Sen. Barack Obama’s (D-Illinois) iconic “O” logo in the 2008 presidential election, had some tough feedback for the current designs unveiled in the 2016 race.

“Overall the quality is poor — bad typography, weak compositions, undifferentiated symbol,” Sender told Business Insider on Friday in reaction to the images released for the campaigns of Sens. Ted Cruz (R-Texas), Rand Paul (R-Kentucky), Marco Rubio (R-Florida), and former Secretary of State Hillary Clinton.

The logos varied quite a bit. Cruz and Paul both chose flame symbols. Clinton selected the letter “H” with a red arrow. And Rubio opted for a map of the continental US to replace the dot in the “i” in Rubio.

Sender wouldn’t say whether he would praise or pan Clinton’s “H.” But he did find that her “mark looks to leverage the ground we broke with the Obama ‘O’ … a stand-alone symbol that can function independent of the candidate’s name.”

Read full article on Business Insider here.