Marvin Windows and Doors has named VSA Partners their new marketing and advertising agency of record. VSA Partners will handle marketing efforts for the Marvin and Integrity brands. Chosen for their fresh approach, VSA will focus on creating integrated marketing efforts for the Marvin and Integrity brands, including digital, print and online advertising, broadcast and sales enablement.
“We’re looking to create cutting-edge programs for the Marvin and Integrity brands to compete in today’s complex, digitally connected marketplace,” says Brett Boyum, VP of Marketing for Marvin and Integrity. “VSA presented us with innovative marketing thinking that will not only help elevate our brand, but will help drive our business.”
“Our teams are already in motion working on marketing initiatives for 2016,” says Jeff Walker, Partner, Client Engagement at VSA Partners. “It’s an exciting opportunity for us. Marvin is a storied brand, making it a natural fit for VSA, which has helped other iconic brands like Converse, Harley-Davidson and Mack Trucks play in a progressive space.”
The win is a big one for VSA Partners. Three years ago, VSA built out a marketing offering to complement its legendary branding capabilities. Now, VSA brings together all aspects of designing and activating brands—from brand strategy, narrative and design through data science, advertising and digital marketing. VSA’s vision to deliver brand-building and business-building, hand in hand, was particularly appealing to Marvin.
“We are looking for a true partner to help bring our brands to market,” says Christine Marvin, Director of Marketing at Marvin. “VSA’s ability to understand the history and uniqueness of the Marvin brand, along with bringing cutting edge ways to advance our marketing, was important in our selection process.”
“Marvin is an intriguing client for us since their business model includes a wide range of stakeholders including dealers, architects, builders and homeowners. Our team has considerable experience in the both the B2B and B2C spaces with clients ranging from ABInBev’s Goose Island and Kimberly-Clark’s Kleenex to Cargill and GE. It is great to get to integrate both,” says Jeff Walker. “All of us at VSA couldn’t be more excited to bring our full range of capabilities to this partnership with Marvin.”