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Graphis Poster Annual 2015 recognizes IBM poster series


VSA Partners recently created “IBM: Our Purpose, Values and Practices,” a set of posters that convey IBM’s core values in visually unique ways for IBM’s Workforce Enablement group. Last week, the set was honored by Graphis as a Silver winner in the Poster Annual 2015 competition.

In March 2013, more than 250,000 IBM employees collaborated in a three-day brainstorm called the Client Experience Jam to identify nine practices, essential to their values in action. This by-IBM-for-IBM program needed tools and assets to help bring out the best in the company’s 400,000 employees around the world; as part of VSA’s work in developing and activating the program, IBM challenged VSA to create iconic visual representations of these nine practices.

The VSA team needed each poster to tell a compelling and purposeful story, in keeping with IBM’s belief in storytelling as a critical part of building culture, and be universally meaningful. The final versions deliver practices like “Think. Prepare. Rehearse,” “Put the client first” and “Dare to create original ideas” with a visual style apt for storytelling and striking the right emotional chord. The posters have been applied to digital experiences and office walls for IBMers around the world.

Congratulations to IBM and all the winners of the Graphis Poster Annual 2015. See the Graphis website to order a copy of the book showing all the winners, shipping in July.