VSA Partners recently created “IBM: Our Purpose, Values and Practices,” a set of posters that convey IBM’s core values in visually unique ways for IBM’s Workforce Enablement group. Last week, the set was honored by Graphis as a Silver winner in the Poster Annual 2015 competition.
In March 2013, more than 250,000 IBM employees collaborated in a three-day brainstorm called the Client Experience Jam to identify nine practices, essential to their values in action. This by-IBM-for-IBM program needed tools and assets to help bring out the best in the company’s 400,000 employees around the world; as part of VSA’s work in developing and activating the program, IBM challenged VSA to create iconic visual representations of these nine practices.
The VSA team needed each poster to tell a compelling and purposeful story, in keeping with IBM’s belief in storytelling as a critical part of building culture, and be universally meaningful. The final versions deliver practices like “Think. Prepare. Rehearse,” “Put the client first” and “Dare to create original ideas” with a visual style apt for storytelling and striking the right emotional chord. The posters have been applied to digital experiences and office walls for IBMers around the world.