This week, Google will take over San Francisco’s Moscone Center for their largest event ever, Google Cloud Next. The event is an immersive week of keynotes, breakout sessions, codelabs, and trainings, and will welcome technologists, designers, developers and entrepreneurs looking to gain insight on how Google Cloud is reshaping the way we work.
Having worked with Google in 2017 on a new brand identity for Cloud, VSA has also spent the past several months creating a comprehensive design expression for this year’s Next event. The new design system includes a full narrative, theme, messaging, color palettes, typography, photography and animations.
Event-goers will see the new look and feel of Google Cloud Next ‘18 throughout San Francisco, from event signage, website, OOH and billboards, digital ads, interactive/onsite experiences, and more.