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Cory Clarke Talks Marketing to Bots at SXSW Interactive


Cory Clarke, Partner and Technology Lead, will explore unexpected insights of the marketing landscape at SXSW Interactive 2017. Alongside, panelists, Pooja Badlani of L2 strategies, Ian Strain-Seymour of Bazaarvoice and Robert Schwartz of IBM.

There is an entirely new marketing territory that is waiting to be colonized – the business to autonomous agent, or B2A, space. Increasingly, the power of making decisions is being delegated to algorithms and “bots”. From self-driving cars to robo-traders, people are more-and-more comfortable allowing software to make critical day-to-day decisions. As comparison shopping tools, automated personal shoppers and shopping bots mature purchase decision-making power is rapidly being ceded to algorithms, requiring that we completely reframe the marketing industry. To put it another way, the AI robot overlords are coming, and they have credit cards. Cory’s panel will discuss the potential implications and methods of a B2A marketing and the industries most likely to see an impact.

Want to attend Cory’s talk?
Saturday, March 11th, 11 a.m.–12 p.m.
Half Step Bar – 75 1/2 Rainey Street 78701