VSA minds at work.

Building an authentic network

On International Women's Day, CMO Heather Torreggiani, reflects on the leaders, mentors and peers who have supported and helped shape her career. Specifically, she shares how other women have helped her tackle her fear of networking (a good lesson for all of us!)

Parents, the OG CDs

Thinking about a career as a creative? Chances are you've acquired great life lessons from your parents which you had no idea could apply to your professional life.

Reflections on Human-Centric Design from NeoCon 2018

In a world that's constantly innovating, commercial design is no exception. We couldn't wait to see how leaders at NeoCon are transforming our workplaces and homes, and we certainly didn't leave disappointed.

Silver Linings in the New Advertising Playbook

In today's do more for less environment, it's easy to overlook the perks of our jobs. With help from Partner and ECD Bob Winter, we can find that silver lining in it all.

Six Page-Turners in Our Amazon Cart

It's that time of the year again for lazing in the sun along side your number one companion: your latest summer reading book. Take a peek at what some of our top summer reads are for 2018.

Know Your [Future] User: Applying Outside-In Thinking to Your Digital Strategy

Data and metrics are the backbone for building sites and experiences that meet the needs of users. But is it enough to simply look at the current users, or should we aim higher and look at potential users?

Strategic Inaction: In Praise of Doing Less

In a world run by a fail fast mentality, Nina Khachiyan argues for strategic inaction, describing the incentives for taking a back seat in business, innovation, data and people.

Ditching Buzzwords for a Better Brand Story

In a world riddled with buzzwords and jargon, it's easy for brands to get caught up in the mess in attempt to gain share of voice. Senior Writer Cameron Leberecht sheds a light on the pitfalls of writing in today's corporate world and offers simple remedies.

How GDPR is Turning the Dial Up on Trust

The official implementation of GDPR is just around the corner, and brands are scattering to get their ducks in a row, while publishers offer countless "easy guides" to understanding the new privacy law. But what affects will GDPR have on the relationships between business and consumer?

The Importance of Brand Strategy for Fintech Brands

As the fintech industry continues to boom, the need to stand out from competitors magnifies. At the core of the most successful fintech companies? A strong brand strategy. Here's why.