VSA minds at work.

Ditching Buzzwords for a Better Brand Story

In a world riddled with buzzwords and jargon, it's easy for brands to get caught up in the mess in attempt to gain share of voice. Senior Writer Cameron Leberecht sheds a light on the pitfalls of writing in today's corporate world and offers simple remedies.

How GDPR is Turning the Dial Up on Trust

The official implementation of GDPR is just around the corner, and brands are scattering to get their ducks in a row, while publishers offer countless "easy guides" to understanding the new privacy law. But what affects will GDPR have on the relationships between business and consumer?

The Importance of Brand Strategy for Fintech Brands

As the fintech industry continues to boom, the need to stand out from competitors magnifies. At the core of the most successful fintech companies? A strong brand strategy. Here's why.

Tackling the Data Science Giant

Data science can be an intimidating subject, but its buzziness shouldn't deter marketers from getting their hands dirty. Justin Sutton explains four tactics that make data science more tangible.

Agile at Work: Building Stronger Client-Agency Partnerships

Agile could be added to today's ever-growing list of buzzwords—but it shouldn't be. This way of working was designed to be far more impactful than it's become known for. When implemented correctly, Agile can be a powerful means of bringing teams together and constructing stronger relationships between client and agency. Meredith Neistadt and Tobi DeVito explain how to work in Agile, and how to do it right.

Re-Writing the Research Playbook: How to Think About Research Differently

When considering research strategies, unconventional approaches can be a powerful tools in unlocking participants' creativity, ideas and willingness to share—leading to better insights over all. So how can folks think about research in a way that creates an environment for deducing the best information and ideas? Senior Strategist Marisa Rondinelli shares a few pointers.

Going Back to the Basics: Data and Machine Learning

Artificial intelligence and machine learning are today’s industry buzzwords. But where should you begin when looking at your technology strategy? Dan Knott goes back to Data and AI 101 in order to help brands understand how these two forces work together for success.

Shifts in Social Media Behaviors: What’s Next?

It’s been 14 years since Facebook burst onto the internet scene, forever changing the way we connect online – and, consequently, the way brands promote themselves and their offerings. But what’s next for social media platforms (and social media marketing) as consumers grow wiser to the ways in which social media impacts their brains, their opinions, and their privacy?

Unlocking Data-Driven Insights with Bayesian Belief Networks

In today's data-driven world, it seems like there are infinite tools to help marketers and brands better understand their audiences. Bayesian Belief Networks are a powerful way to uncover and leverage insights using data—and yet, they are still a little-known tool.

CDP 101: A Closer Look at a Martech Newcomer

Customer Data Platforms (CDPs) have entered the martech space. Still in a relatively new kind of data management, how do brands determine if investing in a CDP is right for them? Here, we offer a break down of what CDPs are, their potential and what types of brands the most benefit.