Mind at Work: Creative Director Jesse Rea

Whenever possible, we like to sit down with one of our creative minds at VSA to find out what inspires them. In a world where there’s constantly pressure to “produce, produce, produce,” it’s important to stop and reflect on the special people, places and things that actually drive our creativity.

Today, VSA Creative Director Jesse Rea sheds light on the four things that inspire him and help him do what he does.

1) Mogwai

The band, not the Gremlins. Gently atmospheric to blindingly loud, their music is the closest approximation of what it sounds like inside my head. It clears my mind when I’m working or balances me on the drive home. My other favorite artists capture a specific mood or help me escape. Mogwai makes me feel like me.

2) Sci-Fi

It’s really difficult to have big ideas if you’re never exposed to any. I love that reading sci-fi consistently smashes my brain with a concept and then refolds it in a new way. Thinking on an intergalactic scale makes me a more optimistic person and helps add perspective to everything I do. Besides, spaceships rule.

3) Painter Jeremy Geddes

Post-apocalyptic scenes frozen in moments of eruption or tranquility. I have just as much love and respect for his craft as I do his haunting imagery. The patience and commitment to refine something to his level are incredibly inspiring for anyone that has a restless relationship with their own work. If you aren’t familiar, check him out.

4) Elon Musk

Speaking of spaceships…It’s hard to do justice to what Elon is doing in just a few sentences. I challenge anyone to read this four-part series by Wait But Why (another favorite of mine), and not get the urge to run off and help us colonize Mars.