Ideas


By Katherine McIlwain It’s been 14 years since Facebook burst onto the internet scene, forever changing the way we connect online – and, consequently, the way brands promote themselves and their offerings. But what’s next for social media platforms (and social media marketing) as consumers grow wiser to the ways in which social media impacts…


In today’s data-driven world, it seems like there are infinite tools to help marketers and brands better understand their audiences. Bayesian Belief Networks are a powerful way to uncover and leverage insights using data—and yet, they are still a little-known tool.


Customer Data Platforms (CDPs) have entered the martech space. Still in a relatively new kind of data management, how do brands determine if investing in a CDP is right for them? Here, we offer a break down of what CDPs are, their potential and what types of brands the most benefit.


Women’s History Month might be coming to a close, but we’re still actively thinking about and working to solve women’s issues—from inside of our walls, out. A true force for women in the workplace (and in the world in general), Director, Product Management Tobi DeVito offers inspiring advice on how simple steps for leveling the playing field for your female colleague and women altogether.


There’s Linear TV, Addressable TV and now there’s Connected TV — So how do you know what’s the right medium for your brand? As the complexity of media buying and planning increases, it’s becoming more difficult for marketers to develop strategic, efficient plans. Media Buyer Carrie Viviano breaks down the definition of Connected TV, who should be using, how and where this newcomer to the media space is headed.


At VSA, we refer to UX as Experience Architecture, to underscore the discipline’s planning aspect—and because we sometimes work outside the digital focus of traditional UX. While a career in this field requires both hard and soft skills, some take precedence in order to truly thrive in this important and complex role. To paint a picture of Experience Architecture in context, we’re sharing some projects that highlight the role, and break down the XA skills that helped these projects succeed.


The workplace is transforming. Employees are empowered with more information, more choice, and more demands as technology enables greater transparency and our expectations as customers follow us into work. A well-designed employee experience is no longer optional for businesses—it’s critical to sustaining a competitive advantage.


Collaboration is a key part of any successful project. But how do you ensure that your collaboration is fueling creativity and not killing it? How do you make work that’s rewarding and also meets the clients needs and expectations? Partner, Executive Creative Director, Bob Winter offers key advice on how checking your ego at the door makes for better teams and better work.


While their responsibilities and daily tasks might shift from job to job, what makes a content strategist successful lies in their mindset. Flexibility, nimbleness and preparedness are just a few of the traits that set a good content strategist from a great one.