VSA minds at work.

And the Oscar for Best Poster goes to…

Movie posters are one of my favorite forms of communication design They evoke a range of emotions scary heartfelt epic ironic or fun Good ones capture the spirit and story of the film And obviously promote and motivate people to invest a few hours of their time Most people decide to see a movie...

A Radical Shift in Perspective

VSA CEO William Rosen uncovers what a 20th century physicist can teach us about modern brand and business-building.

Vision Check

How’s your 2020 vision coming along? As we enter this new year, it may be time for your next vision checkup—to reset your goals and strategic planning horizon, reassert your business intent, restate your core purpose, and recast your organization’s story as you look ahead to 2025 or 2030.

Winning the customer experience race

Today, the difference between front-runners and also-rans isn’t technology. It’s creating a business that behaves differently in order to create meaningful customer relationships.

Brand narrative: The value of unleashing your inner underdog

Narratives are the most human-centered way to articulate the purpose and character of your business. What makes underdog stories so compelling?

Breaking the rules makes for bigger impact

We all want to be more nimble, to try things our brand has never done before, but today, brands are cautious of landing themselves in hot water. This St. Patrick’s day, we’re considering how taking smart risks can help brands to make thoughtful, yet surprising moves that pay off.

Building an authentic network

On International Women's Day, CMO Heather Torreggiani, reflects on the leaders, mentors and peers who have supported and helped shape her career. Specifically, she shares how other women have helped her tackle her fear of networking (a good lesson for all of us!)

Parents, the OG CDs

Thinking about a career as a creative? Chances are you've acquired great life lessons from your parents which you had no idea could apply to your professional life.

Reflections on Human-Centric Design from NeoCon 2018

In a world that's constantly innovating, commercial design is no exception. We couldn't wait to see how leaders at NeoCon are transforming our workplaces and homes, and we certainly didn't leave disappointed.

Silver Linings in the New Advertising Playbook

In today's do more for less environment, it's easy to overlook the perks of our jobs. With help from Partner and ECD Bob Winter, we can find that silver lining in it all.