Meanwhile, marketers with limited resources and time struggle to collect and analyze customer data before real-time opportunities pass them by.
Brands that understand how to create actionable insights in real time—versus banking everything on one monumental customer segmentation study—are outperforming others. The question therefore becomes:
We would love to go on more family vacations, but it’s way too time consuming to plan out an exciting, unique itinerary that makes the travel worth it.
Let us design your perfect, personalized vacation. All you have to do is show up.
Utilizing an array of sophisticated survey methodologies and advanced marketing analytics, we’re able to efficiently identify high-value prospects based on an evaluation of primary behavioral and attitudinal drivers, “jobs-to-be-done”, and desired experiences within the context of the entire customer journey.
By mapping your high-value customers to your current or future value propositions, we can help project business opportunities and identify customer segment profiles with the highest potential for consideration and conversion.
Value proposition validation:
Test value propositions that are most ownable and relevant
Identify critical touchpoints and opportunities for media investment
Messaging and brand voice:
Identify key messaging concepts that drive awareness, consideration or conversion
Identify critical opportunities for the role of digital touchpoints and the value of engagement
KPIs / Success metrics:
Prioritize key success metrics and identify KPI’s that are most achievable
Experience models and blueprints:
Define the critical moments of impact and opportunity for a brand to drive value
Like most startups, strategic audience definition was a challenge for Arity. Founded by Allstate, Arity had been focusing their resources on a target that they believed was key to their success.
Within 6 weeks, VSA was able to identify several distinct segments — some not yet identified as high-value by Arity.
The segmentation study also revealed that the audience they’d been targeting had significant barriers to adopting the Arity solution.
Further analysis of the three new, high-value segments revealed that these customers had unmet needs that Arity was uniquely positioned to solve — providing them with untapped financial opportunity.
Lisa Jillson, Head of Marketing, Arity