Predicted by some to be “the next craft beer,” hard ciders are growing in popularity and diversity of styles. Virtue Cider was among the first to be ahead of this trend, producing variants with local apples, creating authentic portrayals of European style ciders and barrel-aging its brews. Led by former Goose Island brewmaster Greg Hall, Virtue sought to project a classic European design and feel to their packaging, while playing up the cider’s all-natural and organic ingredients.
VSA designed a suite of packaging that invokes a handcrafted feel and nods to the hard cider’s roots. The resulting suite of packaging is an elegant and classic representation of the brews with warm coloring and vintage feel.