Sea Ray Brand Expression

VSA executed a complete overhaul of the Sea Ray brand expression system while delivering on several advertising, marketing and strategic initiatives—including the launch of an entirely new yacht line.

Original research conducted with dozens of yacht owners, dealers, brokers, captains and other “community members” led to a reinvention of Sea Ray as a lifestyle brand—a single, compelling vision that built the foundation for follow-on advertising and direct marketing initiatives and a series of consulting assignments. The “Launch into Living” concept defined the customer-led aspiration for the new brand and became the marketing tagline.

Sea Ray
Auto & Motor Vehicle