The Breakers is a legendary resort with a worldwide reputation for luxury. In order to better connect with their highest value guests, VSA redesigned the brand’s website end-to-end so that it acts as a piece of robust business software, not just as a mature marketing touchpoint. The site is fully mobile, high-touch and easy to navigate, elegantly capturing The Breakers’ new identity and quickly guiding guests to booking pages and resort information. When accessed on property, amenities and activities that match guests’ previous bookings, preferences and searches are automatically pushed to help drive awareness and sales.
The redesign is paying off: pageviews are up 30%, and average session times are down, meaning that visitors are more quickly arriving at their desired info.