Full-time

Remote

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OVERVIEW


VSA Partners is a design-driven branding and marketing company.

VSA was founded as a design firm more than 30 years ago with the belief that design is not only a craft, but a tool for achieving business objectives. As design thinkers, we approach business challenges holistically and aim to break down silos between branding, digital, marketing and advertising.

 

VSA's Content Practice provides brand and marketing audiences with meaningful content and communications that solve clients’ business problems. Across multiple forms, media and channels, we unite the art and engineering of content—strategizing, concepting, structuring, creating, adapting, publishing and measuring.

 

The Content Strategist executes tasks and deliverables for the planning and development of usable, useful, compelling digital content for a broad range of interactive projects.

 

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.

 

Responsibilities

  • Plan for content creation, publishing, and governance by working to understand and articulate a client’s technical and business content requirements.
  • Conduct content analyses, auditing and assessing content sources and identifying gaps and needs.
  • Develop a point of view on content that should be edited, archived, or created anew for the migration of existing content to a new Web experience.
  • Identify editorial and structural content types for the experience in collaboration with the User Experience Architects.
  • Work with Content Managers and Developers to guide content creators in meeting the technical requirements associated with a digital publishing platform or content management system.
  • Develop the content creation or migration workflow, collaborating with the client and Project Manager to identify roles, tasks, and responsibilities, and timing.
  • Assist in developing workshop plans to educate and guide client-side content creators, stakeholders, and reviewers.
  • Assist in planning editorial calendars and cadences for content governance.
  • Additional responsibilities as assigned.

Qualifications

  • 3+ years’ experience in creating/writing/developing content for web and other digital media.
  • Degree in English, Journalism, Technical Writing, Liberal Arts, or related field.
  • Knowledge of content management systems, digital asset management, databases and SEO best practices.
  • Experience in an agency or similar client services environment is preferred.
  • Strong editorial skills and commitment to consistency and quality of digital content.
  • Ability to tell a story and command an audience, regardless of the audience or the brand.
  • Interest in trends in content strategies, social content, and content marketing.
  • Ability to interact at all levels of the company and with external parties in a professional manner maintaining effective communication, both written and spoken.
  • Ability to preemptively identifying problems and devising solutions.
  • A commitment to high quality work and to positive and productive relationships with all - clients, team members, peers, managers, etc.
  • Skills in complex problem solving, judgment, critical thinking and decision-making.
  • Ability to be versatile and handle multiple projects and re-prioritizations.
  • Ability to organize information, prioritize, have attention to detail, and accurately follow procedures.
  • Ability to maintain self-motivation and to work independently in team environments.
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