Freelance - Senior Designer- Design Systems


VSA Partners is a design-driven branding and marketing company.
VSA was founded as a design firm more than 30 years ago with the belief that design is not only a craft, but a tool for achieving business objectives. As design thinkers, we approach business challenges holistically and aim to break down silos between branding, digital, marketing and advertising.


VSA’s Design Practice applies design thinking, visualization and experience to solve problems and bring life to our clients’ stories, visions and voices. We bring together multidisciplinary talent to make the most complex ideas tangible and meaningful for the audiences that matter most.


As part of the brand team, we are responsible for the expression of our brand across all products and business units within the organization. From event design, activations, interactive experiences, video content, and publications, the brand team acts as a mentor and a guide for the expression of brand. We design, develop and refine design systems in animation, illustration, interaction, storytelling, campaign design and fundamental graphic design in accordance with the organizations Design Language which set the standard for how we express and explain artificial intelligence. 
This Senior Designer must have extensive experience in developing and managing design systems across a wide range of design disciplines including environmental design, experiential design, motion and animation, illustration, interaction, identity creation, and physical object design. An impeccable knowledge of typography with extraordinary pedigree in design execution is mandatory. You will help develop iconography and complex illustrations in accordance with our organizations Design Language, so your skill at illustrating is important. You will be a contributor to, and co-author of the organization Design Language, as such the ability to develop and design within a complex system is critical.
You will work with a wide array of teams across the organization, as well as with external agencies, to partner, guide, and influence design and design strategy. An open, collaborative approach to work is fundamental to your success. You must be willing and able to design, collaborate, influence and lead. This role is highly hands-on, and you will be both designing and guiding. Layout, illustration, animation and a mind for UX are key components of this role. 
If you succeed within this brand, the work you build will be extraordinary.


VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.



  • Conduct conceptual exploration, establish direction and design solutions, and ensure successful implementation of that direction through production.
  • Help Lead/Creative Director/Executive Creative Director establish art direction of projects.
  • Assist with keeping deliverables and schedule aligned on given project.


  • Minimum of 5+ years of experience in Design.
  • Expertise in Adobe Creative suite.
  • Basic knowledge of interactive design is a plus.
  • Understand how information architecture and schematics translate into design.
  • Understand the concepts of functionality and usability.