Full-time

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OVERVIEW


VSA Partners is a design and brand experience firm.

We’re dedicated to crafting brand-led 
moments of impact that stand out and endure. We apply our lens of systems thinking and look at improving the parts that add up to the whole. This creates meaning and value across the customer experience.

Our strategy practice is the tip of the spear in defining both business & brand strategy as well as helping lead new business. We are rigorous in our approach and strive to solve the business problem, the human need and the brand opportunity that can then lead to meaningful brand experiences. We use data science to ensure our thinking is empirical and can substantiate clear business decisions.

At VSA, Strategists are self-motivated, curious and ingenious. They are problem-solvers at heart and endlessly motivated to solve the challenge ahead. Strategists play an integral role in our strategy teams, helping identify the competitive landscape, developing strategic recommendations and narratives, and fostering strong client relationships. They are deep, multi-lateral thinkers, dynamic and collaborative, and ready to navigate different types of business and brand challenges, and not least of all, love creative work. Ultimately, they know how to bring smart frames to ambiguous questions, form hypotheses early & often, and build a smart point of view that can bring teams and clients along.

 

VSA Partners is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive, equitable environment for all employees. All employment decisions are made based on qualifications, merit and business need.


Responsibilities

As a Strategist you’ll get to:

  • Work independently and collaboratively with other members of the Strategy team to understand a client’s business in the context of their sector, competitors, customer dynamics and overall economic environment.
  • Participate in strategic initiatives including: industry and competitive analysis, consumer/stakeholder research and analysis, whitespace identification, brand positioning and brand character, brand architecture and naming, personas, customer journey mapping and messaging playbooks, operationalizing strategies across lines of business, including success metrics.
  • Participate in developing and conducting quantitative and qualitative research programs, including analysis and uncovering key insights
  • Tell strategic, thoughtful stories that communicate with clarity and power, and help clients make difficult decisions.
  • Combine your strong command of language and visualization to incorporate diagrams, frameworks, imagery, metaphors and other conceptual models in brainstorms and deliverables.
  • Create a synergistic rapport with VSA’s design, writing, and digital teams to align on creative direction and tactics.
  • Participate in conversations with director and VP-level clients that establish trust and maintain VSA as a strategic go-to partner.
  • Be a dynamic, agile and additive member of a growing team.

Qualifications

Skills needed to succeed and flourish:

  • A natural fit in a right-brain/left-brain work environment. You are able to think analytically, critically and creatively to develop simple, elegant solutions to complex problems.
  • Data-driven, customer-centric. Experience with qualitative and/or quantitative research methodologies to uncover consumer insights and drive a deeper understanding of human behavior.
  • Have a finger on the pulse of culture and macrotrends. You are current and interested in trends, industry debates, technological and communication innovations, and are constantly applying your learning to push thinking.
  • Relentlessly curious, resourceful and autonomous. You know where to go to understand a client’s category, customer, and context, and what it takes to conduct a competitive analysis. When necessary, you are willing and able to synthesize vast amounts of information with short timelines. Also, you are able to work independently and know when to seek guidance in a fast-paced environment.
  • Strong communication, writing and presentation skills. You should be ready to develop hypotheses and strategies in a collaborative environment as well as be eager to present deliverables to senior leaders and clients.
  • High emotional intelligence. You feel the intangible. You study and understand others and seek to build strong relationships with people of all disciplines and experience levels.
  • Excellent organization and time management skills.

Your background must include:

  • Minimum of 1-3 years experience in strategic planning at a marketing-communications agency, management consulting, digital strategy, or strategic branding firm.
  • Recent graduates considered with relevant coursework demonstrating a high level of strategic thinking and vision.
  • Bachelor’s degree required.
  • Knowledge of various industry sectors. Experience with B2B brands and technology a plus.
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