An industry-leading creative talent, Bob co-leads VSA’s Creative Practice, channeling strategic insights into bold ideas that resonate across all media. He led creative on the “Kleenex. Someone Needs One.” campaign, which won a 2016 Silver Effie, and was the creator of Bud Light’s “Real Men of Genius” work. Bob has also been honored by Cannes Lions, The One Show, the Clios, D&AD and SXSW throughout his career. Outside of the agency sphere, he recently completed a short film titled Beth about the backstory of the famous KISS song of the same name. His work is also in the MoMA’s permanent collection.