Sappi North America is the preeminent manufacturer of coated fine paper in North America. Specified for printing projects in which top-quality reproduction is essential, Sappi’s diverse line of paper products are the basis for corporate collateral, catalogs, direct mail, brochures and other materials that are part of an integrated marketing mix. As one of VSA’s longest-standing clients, Sappi has partnered with VSA for more than 20 years under the shared desire to help design great brand experiences. Since the relationship’s inception, VSA has helped Sappi find many unique and powerful ways to communicate its offerings and relevance, be that through event installations, direct mail or digital efforts.
At the end of each year, Sappi delivers an intricate and beautiful holiday kit to its partners and primary customers, designed by VSA and printed on Sappi’s McCoy Premium Sheets. The kit is filled with samples of Sappi’s finest products, including gift tags, envelopes, wrapping papers and more. Each piece is printed in the year’s unique suite of patterns and enhanced with textures—and sometimes even scented coating—that reflect the holiday spirit. Incorporating dynamic design techniques, like UV sand and pearlescent patterns, the concept has become a yearly staple for Sappi over the past several years.
Sales enablement efforts are among Sappi’s most impactful tools and promotions, offering marketers a first-hand experience with its products. These sales materials speak for themselves in quality, allowing end users to feel and see the difference first-hand in order to establish a deeper connect to the brand. Each piece incorporates technical details and presents Sappi’s products in a way that marketers can relate to, envisioning their own products on the fine coated sheets complemented by elegant designs.
Sappi’s McCoy Premium Sheets have been a hallmark of the company’s upscale offerings since the line was launched 20 years ago. Originally created as a premium paper line with a nontraditional name and a lower price point than competing sheets, VSA founder Dana Arnett offered the name “McCoy” for the line; reflective of the saying “the Real McCoy,” the line of paper reflects the same sense of authenticity and quality. It’s tagline: The Real McCoy: the paper all others are judged by. Since its creation, memorable McCoy promotions have celebrated the paper line’s long success, including books, cards, posters and, most recently, a catalogue of promotional materials to celebrate McCoy’s 20th Anniversary at key trade shows and events.