The past five years of VSA’s longstanding relationship with IBM have centered on transforming how IBM interacts with, learns from and delivers value to all of its constituents in order to fuel growth and activate greatness across the enterprise on a global scale. For VSA, this has meant helping to surface and celebrate IBM’s brand and design heritage to reassert its underlying corporate character—and then developing a spectrum of assets, initiatives and guidance to ensure that this character comes alive in every interaction the company offers.

IBM's Centennial program

This yearlong, cross-channel celebration of IBM’s century of progress encompassed visual expression, the site, social and live events, merchandise and a best-selling VSA-designed book. Visit

Icons of Progress

Moments when IBM’s work significantly advanced computer science, corporate culture and society were captured graphically through VSA’s “100 Icons of Progress,” which became the storytelling anchor during the company’s centennial. View the Icons of Progress.

Smarter Planet agenda

Smarter Planet is not only IBM’s vision for technology and data worldwide, it’s a business agenda that unites capabilities, employees and go-to-market strategies—a branded platform that conditions the marketplace ahead of the C-suite sale. The design expression of Smarter Planet has influenced ongoing IBM initiatives, including sales and marketing, corporate communications, global Smarter Cities events and the company’s annual report.

Sales Enablement

Armed with insights from a distributed global sales force, VSA created a Web-based, tablet-optimized sales tool for IBM’s Global Process Services business. Sales professionals can now customize a tailored narrative using a variety of content types, from quick fact infographics to rich media and video.