VSA was tasked with helping Facebook develop a compelling way to package and share the exceptionally creative marketing campaigns that marketers are launching on Facebook. We responded by creating a website showcasing success stories from brands including American Express, Starbucks, Ford and others. The responsive site design allows content to be viewed from any device, and a companion printed piece equips Facebook’s sales teams with a fun, flexible and modular leave-behind to further bolster the Facebook brand among key B2B audiences.
The boxed set of Success Stories cards gives Facebook representatives a modular, physically interactive medium for promoting the digital medium in interpersonal settings.
Facebook Success Stories helps Facebook position itself as a media channel with distinct strategic advantages over television, radio or print advertising. Visit facebook-successstories.com.