OMMA Chicago returns October 20–21 at the Metropolitan Club in Chicago. The MediaPost-hosted conference, “Art & Science of Digital Advertising,” looks at the roles that “big ideas” and data analytics play in online advertising and an increasingly fragmented media landscape.
Among the multifaceted lineup of events is “Art and ROI: Does Content Really Sell the Goods?” featuring VSA Partners’ Karen Semone, Associate Partner and Director of Content Strategy. Semone joins a panel that includes representatives from Digitas LBi, Havas, Stoneward and WD, and is moderated by Tom O’Keefe, Founder and CEO of O’Keefe, Reinhard & Paul. Semone will bring VSA’s perspective on how big brands are answering the question, “How is content truly used to drive transactions, shift perception and change behavior?”
See the complete conference agenda at the OMMA Chicago site. Follow MediaPost on Twitter for more information leading up to the conference, or see their events page for a complete listing of upcoming conferences, summits, awards and more.