This week, VSA teamed up with The Profit to help reinvigorate haircare brand Ashtae. In the episode, Marcus Lemonis set out to bring Ashtae to life with a new business plan and a complete brand makeover.
The haircare company out of Greensboro, NC was faced with an outdated brand, and in the spirit of the show, sought to revamp their identity as an elite brand for salons and stylists. VSA designers and strategists worked to reimagine what the Ashtae brand looks, sounds and feels like through a new brand system, complemented by brand guidelines to sent the company up for continued success. The new identity is grounded by Ashtae’s unique personality, reflecting a bold, energetic and playful character.
Read more about our work in branding, from Partner, Strategy Lead Patrick Palmer.