Upcoming multi-agency event explores brand value through personalized experiences

VSA Partners will hold the free event “Personalization for an Omnichannel World” on Tuesday, November 12 at our Chicago office. A collaboration between VSA, Agency Oasis and Sitecore, the event will be a unique discussion on digital marketing strategy and enablement in a time of tremendous growth of devices and channels. Together, these agencies will explore new forms of business and brand value through personalized content and experiences, impacting specialized audiences and implementing measurement channels across digital and offline marketing efforts.

Neil Thornburn, Manager, Global Digital Business at Smiths Medical, will present a case study on Smiths’ use of personalization with Agency Oasis. VSA leaders will also present ideas and examples around the topic, including Stratton Cherouny, Associate Partner, Client Engagement; Andrew Falconer, Associate Partner and Lead, Development; and Karen Semone, Associate Partner and Director of Content Strategy.

“Collecting data to inform marketers about their target segments is nothing particularly new,” said Semone. “What is new today is the level of sophistication of the technology and systems, the savviness of customers and the ease and speed with which our activities shape the digital experiences we encounter every day. We’re excited to bring together digital marketing leaders to exchange ideas on how this new level of personalization can bring mutual benefits to brands and their customers.”

Register for the November 12 event through Eventbrite. It’s free to attend and space is very limited, so act fast to claim your spot!