Trading Technologies Taps VSA For Digital AOR Duties

Excerpt from MediaPost, April 29, by Larissa Faw

Last year, Trading Technologies, a high-performance trading software, a la Michael Lewis’ The Flash Boys, worked with Ogilvy & Mather (O&M) to refresh its brand and generate awareness about its services.

With its spruced up brand identity in place,  Trading Technologies is now turning to VSA Partners as its new digital AOR to activate their brand in the digital space and increase their user base. VSA Partners will handle brand strategy, web development and design, digital marketing and events.

VSA’s first task will be building a new website to support Trading Technologies’ new professional derivatives trading platform, TT. This new platform, built on a the software-as-a-service (SaaS) framework, allows traders to access the trading system from virtually any internet-connected device.

Read the full article here.