Crain’s Features Profile on VSA Partners

Crain’s Chicago recently profiled VSA Partners, as the agency continues to widen its capabilities outside of logo and annual report design.

Since incorporating its marketing practice in 2012, VSA has attracted some of the industry’s top talent and gained high-profile clients, including Kimberly-Clark’s Kleenex brand. This week, the agency will launch the “Kleenex. Someone Needs One.” campaign for the client, described by VSA executives as ‘groundbreaking.

The 33-year-old agency has been tapped by renowned clients like Harley-Davidson and IBM to create impressive annual reports and logos, but has seen incredible growth since expanding its capabilities. The $81 million firm has gained $20 million in revenue and hosts 315 total employees, 206 of whom reside in its Chicago office and the remained in New York and Detroit

CEO Dana Arnett shares that the agency’s goal is to offer a one-stop shop for clients who previously employed one agency to create their TV ads, another for digital and social media advertising, and still others for product packaging, store displays and data mining.

“As channels continue to blur across devices and platforms, we believe you can’t afford to separate the functions anymore,” Arnett says. “Design becomes the red thread across all those mediums, so that the brand has both consistency and uniqueness.”