Schreiber and Iwata speak at AIGA conference

Jon Iwata, IBM Senior Vice President, Marketing and Communications, joined VSA Partners’ Curt Schreiber at “Gain: AIGA Design and Business Conference” in New York.

The pair presented strategies and systems to the full-house crowd for infusing design deep into an organization—across products and services, client experiences and even the business model itself. The success of this strategy of design infusion was made evident by IBM’s rich history of design and business leadership.