News


This afternoon, the AIGA announced a list of national board of directors members for 2017. Among the announced members is Dana Arnett, Founding Partner and Vice Chairman of VSA, who will serve as the 2017 president-elect of the organization.


This month, VSA Partner and Technology Practice Lead Cory Clarke and Director of Technology and Product Management Tobi DeVito will host a post-professional workshop on Agile brainstorming at the Toronto outpost of the Miami Ad School.


Partner and Technology Lead Cory Clarke will lead a discussion at SXSW Interactive for the second consecutive year. This time, his panel will explore a new landscape in the marketing world: Business to Automaton marketing. Prior to his presentation at the conference, we were eager to learn more about this somewhat sci-fi topic.


As CME Group’s agency of record, VSA is proud to have a uniquely strong relationship with the world’s leading stock exchange brand. Partner and Client Engagement Lead Jeff Walker of VSA and Anita Liskey, Managing Director of Corporate Marketing at CME Group, sat down with AdForum to shed light on what has kept this partnership strong since it began in 2006.


The brand’s most recent marketing efforts focus on the love that gives Borden® Cheese its superior quality—with a little help from the “Queen of Facebook Live”. The integrated campaign features TV, social and digital efforts centered around the tagline “Love. Always an Ingredient”.


VSA is welcoming 2017 with several leadership changes, including the appointment of William Rosen as CEO and Curt Schreiber as the first-ever Chief Design Officer and President. Dana Arnett, previously CEO at VSA Partners, will move to hold a new position as Vice Chairman and Founding Partner.


The #1 Amazon seller provides a straightforward guide for marketers to move beyond building brands to activating them. Rosen and Minsky unify each discipline of marketing through compelling strategies that form a more seamless path to purchase for today’s fragmented marketplace. Following the book’s release, we decided to sit down will William Rosen to learn more.


VSA client Sappi North America earned its share of recognition at the 2016 Pulp and Paper International Awards for the paper company’s haptic and Holiday Kit campaigns. The Holiday Kit, which consisted of various festive gift wrappings, took home the award for “Innovative Printing & Writing Campaign” in the “Bringing Paper to Life” category.