VSA Partners welcomes our newest Associate Partner, Executive Creative Director, Chris Cancilla. Cancilla was attracted to VSA’s unique vision, roots in design and interconnected approach to technology, strategy, and creativity.
“Joining VSA is an incredible opportunity to join a world-class organization and reunite with some of the best mentors and colleagues I’ve worked with in my career,” says Cancilla. “As important, it’s an opportunity to become part of an organization with famously high standards that has what I believe to be today’s most visionary approach to brand and business building.”
Day to day, Cancilla will focus on building integrated marketing programs for VSA’s longstanding B2B marketing clients and connecting them where appropriate with any B2C efforts. VSA’s B2B marketing clients include CME Group, Mack Trucks, Cargill, along with many others. Cancilla’s deep capabilities across the entire marketing landscape enable him to develop and execute best-in-class, brand and business building programs across channels.
Cancilla comes to VSA from TRISECT, where he was Chief Creative Officer, elevating work and expanding capabilities across brands such as Kawasaki, Kimberly-Clark and ConAgra Foods. Prior, Cancilla was SVP, Group Creative Director at Y&R Chicago, where he led integrated campaign work for Sears, Hilton, Dave & Busters and The American Red Cross. Previously, Cancilla held a cross discipline role as SVP, Group Creative Director at Leo Burnett’s Arc Worldwide—collaborating with brands such as McDonalds and VISA, while receiving Cannes Lion recognition for his work with the CDC’s VERB campaign to fight childhood obesity.
“Chris is a unique talent capable of creatively connecting marketing disciplines in innovative and effective ways,” commented William Rosen, Partner and Marketing Practice Lead at VSA. “He’s a great addition to our team and will help us continue to bring cutting-edge thinking to our growing roster of B2B marketing clients.”