VSA Partners featured in the written standard on brand identity

The fourth edition of Alina Wheeler’s seminal book on branding, Designing Brand Identity: An Essential Guide for the Whole Branding Team, was published recently. Alongside dozens of new case studies and interviews, the new edition discusses the latest trends in branding and includes brands’ uses of emerging media, strategies and technology. This edition features VSA Partners’ cross-discipline work for Schoolhouse Electric & Supply Co.IBM’s 100 Icons of Progress and others, as well as insights on branding and identity design from noted VSA leaders Jamie Koval and Curt Schreiber. Check out Designing Brand Identity or follow Alina on Twitter today.