VSA’s Curt Schreiber has been featured as a leading designer in AIGA Chicago’s latest book titled ‘This is Chicago’ celebrating great design in the Windy City. In his chapter titled “Searching for the Problem,” Curt explains why understanding a problem is more important than searching for a solution and how data is simultaneously transforming and reinforcing perennial aspects of the design process.
For more than 20 years, Curt has been leading relationships with iconic clients such as Harley-Davidson, Converse and Chicago Board of Trade. Today, Curt’s focus is aimed at setting organization-wide standards for client management to shape VSA’s growth strategy. Curt also manages VSA’s long-standing relationship with IBM, guiding its brand strategy, corporate marketing communications and digital presence.
AIGA will be hosting an event to celebrate the official launch of ‘This is Chicago’ on June 18 at Redmoon Theater. Guests will have the opportunity to meet featured designers, enjoy a spectacle of vignettes, and sip drinks from Dark Horse Wine, Lagunitas Brewing Company and Koval Distillery.
If you’d like to order your own copy of AIGA’s ‘This is Chicago,’ visit the AIGA site.